Our Promise
Authenticity in Every Blend
Our name is on every bag of chai, matcha, chocolate, and tea we create, and that is a responsibility we cherish. Our original blends are the foundation of our business, born from a passion for authentic flavour and an obsession with quality. This is the story of what goes into every cup.
The Farm-Direct Difference
We believe the journey to an exceptional brew begins with the soil. That’s why we travel to the source, walking the fields and building real, lasting relationships with the small, family run farms where our tea leaves and spices are grown.
We sit and talk with the farmers, learning about the techniques and traditions that have been passed down through their family for generations. By partnering with them directly, we do more than just source incredible, aromatic ingredients; we help support their families and preserve a vibrant culture that is essential to the soul of our products. When you taste our chai or tea, you're tasting the result of that genuine human connection.
The Purity Principle
From our premium grade matcha to our rich drinking chocolate, our philosophy is one of absolute purity. We believe you can't create a premium product from mediocre ingredients.
Our commitment is simple:
- All-Natural Ingredients: We use all-natural ingredients with no fillers. What you see on the label is exactly what’s inside.
- Quality You Can See and Taste: We seek out the most vibrant matcha, the richest cacao, and the most aromatic single origin teas because we know that purity translates directly to superior flavour.
- A Lighter Footprint: We are always mindful of our environmental impact, making conscious choices in our sourcing and packaging to ensure we’re contributing to a healthier planet. In 2025 we launched our Paper Pyramid Tea bags, free from microplastics!
Our Partner Pledge
We believe that a partnership is a promise. When we choose to stock another brand, we are putting our name and reputation alongside theirs. That's a responsibility we take very seriously. A product only enters our catalogue if it meets the same rigorous standards we apply to our own original blends. Here is our pledge to you.
1. An Unwavering Commitment to Natural Ingredients
We offer products free from artificial flavours, colours, preservatives, and high-fructose corn syrup and seed oils. We look for wholesome, recognisable ingredients that you can be proud to serve.
For your business, this means:
You can choose from a range of products that align with the values of the modern, health conscious consumer, giving you peace of mind in every bottle and carton you select.
2. A Focus on Ethical & Sustainable Practices
We actively seek out partners who share our commitment to a healthier planet. We look for tangible evidence of their efforts, whether it's through sustainable sourcing of their raw materials, the use of recyclable or compostable packaging, or transparent initiatives to reduce their carbon footprint.
For your business, this means: Your purchasing decisions can reflect your values. By partnering with us, you are supporting a wider ecosystem of brands dedicated to responsible business practices.
3. Rigorous Standards for Quality & Taste
Before we consider a partnership, every product goes through a rigorous taste-testing process with our own team. The question we ask is simple: "Is it truly exceptional?" We look for superior flavour, texture, and performance in a busy café or office environment. We do the trial and error so you don't have to.
For your business, this means: You are stocking a proven winner. Every partner product in our catalogue has been selected to be a high-performer that your customers and staff will genuinely love.
4. A Passion for Supporting Australian Brands
As an Australian business, we believe in the power of our local community. Where possible, we prioritise partnering with innovative Australian-owned and operated companies that are doing incredible things in the food and beverage space.
For your business, this means: When you stock our partner brands, you're not just getting a world class product; you're investing back into our shared local economy and supporting other Australian entrepreneurs.